Brazil Edition founder and international celebrity stylist Rogerio Cavalcante is intimately acquainted with salon culture. Not only does he have over 20 years of hair expertise, but he grew up in São Paulo as the youngest child of five hairdressers. He knows that hair needs to be treated from the inside out to look and feel its best, and he knows what busy clients need in a high-performance haircare product. Inspired by the richness of Brazilian biodiversity and the country’s groundbreaking cosmetic technologies, he set out to create a collection of haircare products that would showcase the best of Brazilian beauty. After five years of hard work, research, and collaboration with Brazilian cosmetic chemists, Brazil Edition was born.