In Brazil, few places are as important to our culture as the salon. It’s here that we come together, share styling tips, treatments, and recommendations (and maybe a little gossip), and help each other enhance our natural beauty. Whether your hair is long or short, straight or coily doesn’t make a difference, nor does it matter if you have a tight schedule or an even tighter budget: All Brazilians make time for this ritual, because salon visits work to improve hair health as well as beauty, often using the country’s rich natural plant oils and butters to maximize results.

Brazil Edition founder and international celebrity stylist Rogerio Cavalcante is intimately acquainted with salon culture. Not only does he have over 20 years of hair expertise, but he grew up in São Paulo in a family of hairdressers. He knows that hair needs to be treated from the inside out to look and feel its best, and he knows what busy clients need in a high-performance haircare product. Inspired by the richness of Brazilian biodiversity and the country’s groundbreaking cosmetic technologies, he set out to create a collection of haircare products that would showcase the best of Brazilian beauty. After five years of hard work, research, and collaboration with Brazilian cosmetic chemists, Brazil Edition was born.

Brazil Edition products harness the potent plant extracts of the Amazon and innovative biotechnology to strengthen and repair hair, helping it to feel silky smooth, stay resistant against humidity and frizz, and become more manageable when styling, all while giving it an incredible lustrous shine—all with just a few products and a few minutes a week.